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Building Success Through Brand Engagement - Advertising on Facebook cost effectiveness is incredibly important to a lot of marketers using this social medium to push their brands.
What’s more important for a social network, however, is fan engagement. The more engaged your base is when they visit your page, the more conversions and repeat customers you’re going to earn. This is on top of the increased brand recognition you’ll experience from an engaging page.
Because of the importance of engagement, a lot of marketers turn to outside sources to learn a few tricks of the trade.
Recognize right away that these aren’t beginner-based tips, even though they’re presented in a user-friendly format.
The idea is that beginners should understand engagement, but it’s actually those of you with established social presences who need the increased engagement.
Multiple Ways to Increase Your Facebook Engagement
1. Ask More of Your Audience
Whether you’re asking a simple question like “Do you like our new product?” or if you’re asking your audience to complete a survey via your Facebook page, it’s important that you’re asking.
You need to ask to receive in any medium. You cannot simply expect users to want to engage with you. Asking them in different ways to engage with your site is essentially providing a call to action on social posts and pages.
2. Keep Full-Length URLs
If someone was prompting you to visit a location, you would undoubtedly want to know where the road led to. You would want to have a good idea of what’s there waiting for you.
The same holds true with Internet traffic. When you’re driving traffic via your Facebook page, you’ll receive more engagement by leaving those URLs intact rather than shortening them.
3. Key Words, not always Keywords
There is a not-so-subtle difference between key words and keywords. The former, which is more of a hot-button word, is a way to engage with your audience based on their preferences.
After you’re finished with the dashboard features and narrowing your scope through predetermined options, it’s up to you to engage personally through your content. Words and phrases like “tell us,” “like,” “post,” “comment,” and “submit” have high engagement rates.
4. Make Use of Crowdsourcing
Advertising on Facebook presents some challenges, and not always in your marketing material. You may run into some issues with your page posts, failing to realize why you’re not receiving the engagement numbers you had hoped for.
If this is the case, there’s no better way to solve your issue than to ask the actual people visiting your page.
Using the crowdsource technique, you can poll your audience to figure out their preferences and wants and can subsequently tweak your site based on real user information. This certainly beats guessing at it or using any random tips you happen to read.
The measure of a successful Facebook campaign isn’t necessarily your bottom line. This is going to change over time, with ROI slowing to a crawl occasionally.
The real measure of success is how engaged your base is with your brand. More engagement means more opportunities to convert.
See Also: 4 Ways To Increase Engagement On Your Facebook Page