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How Design Professionals Are Incorporating Houzz Into Their Content Marketing Strategies - In addition to using the Internet to actively interact with friends, family, and business counterparts via popular social media sites such as Facebook or Twitter, people turn to the web to gain information and knowledge about a particular subject.
Design professionals in particular can effectively meet both needs by sharing valuable industry information through their social media platforms that creates engaging conversation between the consumer and the design professional.
One useful resource that many design professionals are incorporating into their content marketing strategies to spike online conversation and share the latest trends is Houzz.
While new social media forums such as Instagram seem to be popping up everyday, none seem to quite to address the needs of the design industry as well as Houzz.
Once a Houzz account is activated, users have access to millions of high resolution images from an endless list of categories that all pertain to home design.
Users have the ability to sort through images by design style (contemporary, traditional, transitional), region (New England, Southwestern, Asian), room (master bedroom, bathroom, kitchen), among many other options.
They also can create custom “ideabooks”, which is a collection of inspirational images for an upcoming design project that the user may be considering.
Houzz is the ideal digital space for connecting designers, architects, and builders with prospective clients.
So now that you have a good idea as to how Houzz works, we wanted to share some effective ways for design professionals to incorporate this social media site into their content marketing strategy:
- Share images on Houzz of projects that you have completed to create engaging conversation and feedback from prospective customers. Ask them open ended questions such as what they like about your work and how they would do things differently.
- Allow your images to be added to users’ ideabooks to spread the word on your business, your area of expertise, and quality of work.
- Connect with over 65,000 other design professionals that are already making Houzz part of their content marketing strategy.
- Share valuable industry information and trends found on Houzz with your fans and followers on your other social media sites such as Facebook, Twitter, and your blog.
Is your business currently incorporating Houzz into its content marketing strategy today?
See Also: Building Success Through Brand Engagement