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What is Facebook Business Manager - This is a part of our series of blog posts to help you set up your Facebook business page the right way, develop a content strategy and build your audience.
What is Facebook Business Manager
The next step is to engage your audience end encourage Likes, comments and conversations on your Page. Check out these four tips to engage your fans and maintain a consistent presence on Facebook.
1. Use multimedia content
Don’t rely on text updates to share stories about your community. Incorporate photos, videos, and links into your status updates to engage your fans.
Keep in mind that photos are the most engaging type of content to share on Facebook. When you share videos and links, remember to include a status update that explains the content and encourages fans to Like, comment or click through.
2. Turn offline events into online content
Use Facebook to promote events. Share status updates about upcoming events to inform and remind your fans. Create a Facebook Event to provide information about any events that are open to the public.
During each event, remind attendees to Like you on Facebook to see pictures, stay in the loop with updates and get reminders for upcoming events. After each event, create a Facebook photo album and encourage attendees to “tag” themselves in pictures.
3. Monitor and respond to fan feedback
Engagement and transparency are key elements when it comes to building an engaged audience. Monitor your Facebook page for comments, questions and messages from your fans.
Check your Facebook page at least once per day and take time to acknowledge positive feedback and address negative feedback.
Don’t ignore or delete negative feedback – address it. If a fan leaves a negative comment on your Facebook Page, acknowledge the comment online and then follow up offline to address the problem. When your fans see that you’re actively engaging and responding to comments, you will gain credibility and build trust.
4. Schedule Posts
Have you ever been “too busy” to update your Facebook page? Scheduling posts in advance will help you stay active on Facebook, even during those times when you have too much going on to focus on Facebook.
Set aside time at the beginning of each week to plan and schedule your Facebook posts. Once your posts are scheduled, you’ll be free to focus on other tasks.
Social media gives you a platform to share content and connect with your audience. For your social media marketing to be successful, engagement must be a two-way street! Check out this post for even more ways to increase your fan engagement.
If you need support developing a Facebook presence and creating the content you need to grow your online communities, let us know.
See Also: Why Facebook Needs To Be A Part Of Every Small Business Marketing Plan