 |
| Source: pixabay.com |
Online Reputation Management Tools - Nothing can destroy your business’s credibility faster than an irate customer’s ranting on the Internet.
For this reason, taking advantage of online reputation management tools has become a necessity for business owners this day and age.
While large companies generally were the only ones with advertising budgets deep enough to include reputation monitoring, this service has become much more affordable for the small business owner with our Listening & Reputations Management tool inside.
There are a number of channels that your customers can come across your business on the Internet, from online business directory listings to the mention of your company in a blog.
Social media platforms like Facebook and Twitter invite users to provide feedback of their experiences and dealings with companies, and while publicity is generally a good thing for your business, harsh words can be detrimental to your brand.
Without online reputation management tools, it would be nearly impossible to ensure that your company’s image is intact.
How Online Reputation Management Tools Can Help Your Business
How exactly do online reputation tools help your business? Outlined below is an overview of how our Listening & Reputations Management tool can help manage your brand:
- Verifies the accuracy of your online business directory listings to ensure that your company is consistently represented across the Web
- Monitors and manages online reviews with the goal of increasing click-through rates from local business directories
- Searches and analyzes online mentions of your business from social media sites, news sources, and blogs, sharing both positive and negative press
- Assesses your brand’s online sentiment by comparing mentions of your business online to online feedback given to your competition
- Utilizes Google alerts and creates custom RSS feeds to provide a constant stream of your most relevant content
For more information about online reputation management tools and how they can benefit your business.
See Also: How to Build an Online Presence For your Local Business