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Grow Your Social Media Management - While the majority of U.S. small businesses have created a Facebook page or send out the occasional tweet, few companies have an effective social media management plan in place to make the most of their digital marketing efforts.
Whether you choose to outsource social media or allocate internal resources to handle this arm of marketing, growing your online reach is vital to the success of your business.
Grow Your Online Reach With Social Media Management
To best accomplish this, try out these 10 inbound marketing tactics from HubSpot for widening your social reach:
1. Include social calls-to-action on all of your emails, blog posts, and print marketing materials
In order to be successful in growing your online reach, your prospective customers need to easily be able to find your business on the web. Please be sure to see our post about how to create an effective CTA.
2. Include follow buttons on all of your social media channels
With the simple click of a button, a prospective customer can stay in-tune with your brand.
3. Adjust your content approach based on the social network used
For example, content shared on Twitter should be short and sweet, and content delivered via Facebook should include images.
4. Actively engage with your online fans
Offer content that people want to talk about to help foster an involved online discussion. The more chatter and shares that your content creates, the greater your online reach will be.
5. Engage someone that is not currently an online follower of your brand
For example, you could share another business’s great status update on Facebook in an effort to encourage that business to support your brand.
6. Keep your various social media profiles up to date
7. Take into account the time of day that you post on social media
Be sure to check out our post about the best days to post on Facebook by industry.
8. Stay in-tune with the latest updates to social media
For example, Facebook’s recent enhancements to its newsfeed will make an impact on how your fans see your content.
9. Create a hashtag for every event hosted by your brand, and, most importantly, make sure your attendees are informed
10. Encourage guest bloggers to post on your business blog
This helps to get your content in front of an entirely new audience online.
Adopting these tactics as part of your social media management plan will help your business to expand its online reach in 2013.
What other best practices have helped your business to expand its social media reach?