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Celebrity Social Media Management - Social media marketing is one of the most effective ways to manage your brand and increase your fan base, whether you are a growing business or a realty TV star.
Twitter is one of the most popular social media platforms used by celebrities as it can offer an everyday person a glimpse into the life of someone famous, and Justin Bieber is one of the many stars that has used this online networking tool to really solidify his brand.
According to Twitter counter, he has more than 35 million followers on the social media site and gains nearly 45,000 new followers on average each day. Obviously, he must be doing something right!
How Do Celebrities Use Social Media to Advertise?
While you personally might not have “Bieber Fever,” you can still take a lesson in social media marketing from this pop sensation for your own brand. Entrepreneur shares some of Justin Bieber’s most effective Twitter moves below:
1. Use Twitter
Use Twitter to have real conversations with fans versus using it as a vehicle for push marketing efforts. Twitter is the ideal platform for humanizing your brand.
Be sure to thoughtfully respond to questions in a timely manner, and don’t forget to thank your followers for supporting your brand.
2. Expand your Reach by Getting Retweeted More Often
To get retweeted, you need to reply to a follower with some useful and inspiring information to encourage that follower to share or “retweet” your reply with his followers. Not to brag on Justin Bieber, but he gets an average of 32,000 retweets with every new tweet that he sends.
3. Tweet For a Good Cause
If your brand is passionate about a charity, encourage your followers to support you in this cause. Keep in mind that your tweets don’t always have to be about your business.
In fact, it’s actually better to occasionally talk about the things that are meaningful to your brand and team. By tweeting for charity, you can create more customer engagement and attract new followers too.
So now that we’ve shared with you some effective ways to market your brand on Twitter, please be sure to also see our post about six reasons why you’re losing Twitter followers.
Twitter is one of the most powerful social media marketing tools, and your business can’t afford to use this marketing channel incorrectly!