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Internet Marketing Tools - We recently announced the launch of the myDigitalSherpa Internet Marketing Dashboard, which is an easy-to-navigate customizable online tool that consolidates a variety of content marketing and social media solutions into one central location.
This web-based dashboard is a free feature that we offer to our Digital Sherpa clients, offering one point of access to all of their social media marketing efforts.
Not only does this virtual dashboard allow companies to manage their full scope of Internet marketing tools from one location, but it also allows businesses to most efficiently optimize their online content and attract new leads.
How Internet Marketing Tools Boost Productivity
Outlined below is a brief overview of some available Internet marketing tools to help boost productivity and optimize the way that your business manages its social media channels:
1. Local Business Listings: Allow More People to Find Your Business Online
- Quickly and accurately submit your business’s information to over 135 local search listing platforms.
- Allows your business to be included in some of the most powerful local search directories such as Google and Yelp.
- Provides you with the ability to monitor your business listings 24/7 and prevent unauthorized access.
2. Reputation Monitoring: Protect Your Brand
- Increases click-through rates from local directories by managing your online reviews.
- Provides an overview of online mentions of your company and competitors from news sites, blogs, and other social media channels, both negative and positive.
- Manages RSS Feeds and Google Alerts
3. Social Media Manager: All-in-One Social Media Management
- Eliminates the need to log-in to multiple social media sites.
- Offers the ability to create custom Twitter and Facebook profiles.
- Creates and manages white-labeled social campaigns on Facebook.
4. Content Marketing: Turnkey Blogging Service
- Designs, hosts, and maintains your business blog.
- Develops original and relevant content for your blog.
- Pushes blog content through your other social media channels.
5. Leads and Conversion: Turn Online Visitors Into Customers
- Creates custom CTA buttons to attract attention and drive clicks.
- Assists in building lead forms the capture the most important lead information from online visitors.
- Offers the ability to view all leads captured through CTA buttons and lead forms, generating a detailed list of online visitors that are becoming actual customers.
6. Analytics and ROI: Measure Your Social Media Marketing Efforts
- Shares which blog posts have attracted the most attention.
- Offers a 6 month snap shot of how your brand has performed on social networking sites.
- Provides an ROI calculator to best determine the overall value of your marketing programs.
All in all, Internet marketing tools can allow business owners to be more productive and efficient with their social media marketing efforts.
Does your business currently take advantage of Internet marketing tools to manage its various social media channels? If so, which tools do you find most valuable?
See Also: How Content Marketing Can Lead To A Successful 2021