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Small Business Marketing: Tips for a Successful Social Media Campaign - Now more than ever, consumers are choosing to following brands on popular social media sites such as Facebook and Twitter, and this trend will likely continue to gain momentum in 2021.
But how can small businesses capitalize on having the attention of an audience comprised of existing and potential customers? The answer is through a social media campaign.
Many consumers have decided to “like” or follow brands online in hope of gaining access to discounts and special offers.
Others are just looking for a way to connect and interact with their favorite brands online. Regardless of what motivates consumers, a social media campaign is one of the most effective ways to actively engage your audience and attract more customers.
To help with your small business marketing strategy, outlined below are several tips for launching a successful social media campaign:
1. Determine measurable goals for your campaign up front and the tools that you will use to track your progress
The marketing dashboard makes it easy for businesses to track the success rate or their social media campaigns and marketing efforts with the Analytics and ROI tool, which provides access to an ROI calculator, tracks top performing content and referring sites, and monitors the conversion of web traffic to qualified leads.
2. Engage your fans by selecting a social media promotion
Some examples could include a sweepstakes/giveaway, a contest, a coupon, or trivia about your brand that results in a prize. For some inspiration, Mashable shares some of the most successful social media promotions of 2021.
3. Interact frequently with your fans and be responsive to their comments
Humanizing your brand through regular interaction with customers helps to build credibility and makes your business appear reliable and trustworthy.
4. Use your social media campaign to drive traffic to your webpage
For the best results, be sure that your website is up-to-date and is consistent with the voice that your social media platforms deliver.
What are your best practices for running a successful social media campaign?
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