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Social Media Marketing Ideas For Small Business - If your business is currently gearing investing in a social media marketing strategy, it will be poised for much success and growth in the future. According to a recent Business Day forum, small and medium sized Internet savvy businesses are projected to grow as much as 2800 percent over the next three years.
Not wanting to miss out on this growth, the small business owner is now also becoming a social media expert to capitalize on this opportunity.
While there are a number of conferences and Webinars that you can participate in to improve your knowledge of the Internet and social media marketing, to truly define yourself as a “social media expert” can be a daunting task.
It also can be extremely time consuming, and extra time is unfortunately not something that many business owners seem to have.
For this reason, many business owners choose to outsource this arm of marketing to a social media agency, which employs a team of professionals that are experienced and trained specialists in social media marketing.
For those business owners that wish to put on the social media expert hat as well, here are 3 steps to becoming a social media guru:
1. Identify Your Audience
To be most effective via social media, you need to first consider your audience and the type of content that they would find to be the most appealing (humor, statistics, etc).
Also, which social media sites is your target audience most active on? Once you identify your audience, you can be more strategic with your plan of attack (your online marketing plan).
2. Humanize Your Brand
While it’s not always possible to meet with your customers face-to-face, social media provides businesses with a unique way to still connect with customers on a more personal level and deepen those relationships. Design your social media sites to give your brand a voice on the Internet.
3. Actively Engage With Your Customers Via Social Media
Too many businesses make the mistake of creating a Facebook or Twitter account, but don’t regularly maintain the accounts.
For the best results, you need to be actively engaging and participating in online conversations with your customers. Taking advantage of social media monitoring tools can help you stay in the loop with any mentions or conversations about your brand.
Not investing in a social media marketing strategy today could be detrimental to your business going forward.
How would your rate your business’s current social media marketing strategy today? What are some areas that you would like to improve upon?