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5 Free Online Reputation Management Tools - People love to share their opinions, and social media offers the perfect platform for them to be heard.
With more and more people choosing to follow their favorite brands on social media sites, you can imagine that they are quick to share a bad experience with their online networks if one is to occur.
While it would be completely impossible to know what is being said about your brand online 24/7, there are several online reputation management tools that you can take advantage of to help keep your image intact.
Luckily for you, we wanted to take a moment to share 5 free online reputation management tools that you need to check out as soon as possible if you haven’t already:
1. Google Alerts
This tool is incredibly easy to use, and all you need to do is visit google.com/alerts to complete the search query and mention how you would like for your results to be delivered to you.
You can also specify what type of media you would like for these results to be pulled from (blogs, news, etc). Every time your brand is mentioned, you will receive an alert.
2. TweetBeep
This is basically the Google Alerts for Twitter. The free version will alert you every hour with any mentions of your brand, and the premium paid version provides updates every 15 minutes. The price for the upgraded version is $20 per month.
3. Social Mention
This tool scans an enormous amount of data for mentions of your brand and categorizes each one as positive, negative, or neutral.
On the downside, because this tool pulls from so much data, some of the results are inaccurate or irrelevant. This tool is ideal for a brand that has a unique name that is not likely to be replicated elsewhere on the Web.
4. Kurrently
While this tool will not automatically push alerts out to you like some of the other online reputation management tools, it serves as a search engine to provide you with results of mentions of your brand on the Internet. The results are updated and relevant, making this a useful tool.
5. MonitorThis
This unique tool allows you to monitor mentions of your brand on 20 different search engines. By setting up your brand with this tool, a file will be imported to your feed reader to keep you constantly in the loop of any mentions.
With social media monitoring tools, your business can plan an active and effective role in managing its online reputation. Have you tried out any of these free online reputation management tools? If so, what do you think?