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Content Marketing Tips - The world of digital marketing is constantly evolving, and sometimes it seems as though you need to be a full-time social media expert to stay ahead of the game.
We like to keep our readers in the loop with the latest changes and updates to popular social media sites, and lately it seems like we’ve talked a lot about Facebook.
With the announcement of Facebook’s updated newsfeed and the reportedly introduction of hashtags to the site, we wanted to take a moment to share some content marketing tips for making the most of these new enhancements:
1. Bring On The Visual Content
Facebook CEO Mark Zuckerberg decided it was time for the social media site to update its newsfeed after realizing that nearly 50 percent of content published has some type of visual component, whether it be an image or a video.
For brands that already share this type of content, they have a significantly higher rate of customer engagement.
If you typically share content via simple text, you may want to work your words into an appealing Facebook visual.
By doing so, your content has a greater chance of reaching more fans in a “photos only” newsfeed and a “brands followed” newsfeed.
2. Keep It Brief
With the enhancements to the newsfeed, the captions that you create will now overlay the images that you share. For this reason, keep your copy short and to the point.
3. Deliver “Shareworthy” Content
With the new Facebook newsfeed, users can only see content that their friends share. To expand your reach beyond your existing Facebook friends, encourage your fans to share your content with their social media networks by delivering valuable and meaningful content that is worth talking about.
4. Blend your Facebook strategy with Pinterest and Instagram
Popular social media sites such as Pinterest and Instagram are already image driven, which works well with the new Facebook newsfeed.
The recent enhancements to the newsfeed will allow for greater visibility of content when shared through third-party apps like Pinterest and Instagram.
5. Encourage Location-Based Activity
By encouraging your fans to “check-in” at your place of business, your brand is gaining additional exposure by appearing on your fans’ newsfeeds, therefore extending your online reach. It also helps to be credibility for your brand.
We’ll continue to keep you in the loop of the latest Facebook enhancements and ways that your brand can make the most of these updates.
How do you see the recent changes to the Facebook newsfeed affecting your content marketing strategy?