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Social Media Marketing Tips - As a business owner, your area of specialty may not be in the field of social media, but fortunately you can rely on the expertise of knowledgable digital marketing professionals to help you make the most of your content marketing strategy.
Strategy For Social Media Marketing
As you build a blog and other social media sites for your business, here are some helpful content marketing tips from social media experts to take into consideration:
1. Don’t Get Caught Up In The Number of Followers
Don’t get caught up in the number of followers or “likes” that you have on your social media pages. Instead, focus on building relationships with online influencers such as industry experts and local celebrities so that they will become advocates of your brand.
2. Expand Beyond Facebook and Twitter
While these social media sites are critical for businesses to have an active presence on, try something different too.
For example, if you are an interior design that doesn’t currently use Houzz, you need to sign up immediately!
3. Have a Clear Understanding
Have a clear understanding of the insights, analytics, and data that your social media sites provide. Social media expert Gini Dietrich, co-author of Marketing in the Round, explains that effectively using these tools allows you to figure out how people are finding you online and if they are actually converting to customers.
4. Allow Your Main Website To Be Social Too
Not only should your website enable visitors to share information, but you need to have a landing page that collects detailed information from your online visitors for more powerful lead generation.
5. Don’t Be Afraid to Show Off Your Brand’s Personality
People prefer to do business with other people, not just brands themselves. Justin Fishaw, Director of Content Marketing & Social, explains that using social media to show what your brand is passionate about offers a humanizing effect, which is often successful in allowing your business to better to connect with customers online.
Many businesses today are hiring social media experts to manage the digital marketing aspect of their companies. Doing so allows your content marketing efforts to be optimized by an experienced professional, enabling you to focus on growing your business.